Generative artificial intelligence (AI) can create content based on patterns it has learned from existing data. A prompt for generative AI is a set of instructions that tells it what kind of content to create. This article explains the steps for preparing a generative AI prompt you can use to draft an action page for government service content.
An action page helps someone do something, like apply for a permit or pay a tax. Action page content should:
- explain what the service is, who it’s for, and why it’s important
- highlight key information like cost and deadlines
- prepare people for a successful experience
- help them complete the action efficiently
- set expectations for what happens next
- provide contact information
This approach should work with any generative AI service, such as ChatGPT, Bard, or Claude, but it was tested mostly with ChatGPT 3.5.
Gather source materials
Start by gathering the source materials for your service, such as:
- existing web pages
- PDF documents like forms, handouts, or brochures
- laws, regulations, or guidelines
Create your prompt
Follow these three steps to put a prompt together for a service, action, or task.
1. Create a document to write your prompt
Copy and paste the following text into your document:
Create content for [add the name of your service, task, or action].
Write it for grade level 5 readability. Use clear, plain language. Avoid idioms, metaphors, and jargon.
The page title should include a verb like apply, pay, register, or submit.
The introduction should include 1 to 3 sentences that describe who it’s for, when they need it, and why it matters.
The first H2 should say “Need to know”, and this section should include a few concise bullets with information about:
- cost
- deadlines
- processing times
- penalties
The next H2 should say “Before you start”, and this section should include information about what someone needs to know before they start the task. For example, they might need to gather information they don’t know off the top of their head, complete another task before this one, or read another page with more detailed information.
The next H2 should say “Steps”, and this section should include a numbered list of the required steps. It should be clear how to do each step. For example, if the step is about submitting an application, then it should explain their options (online, in person, by mail, etc.) and how they do it.
The next H2 should say “What’s next”, and this section should include what the user needs to know or expect to happen after they complete the steps. This should help set expectations and answer questions they might ask.
The next H2 should say “Get help”, and this section should include contact information like an email and a phone number.
Use this information to write this content:[add text from source content]
2. Add the content from your source materials
You may need to paste in the entire text. Not all generative AI models can access links to information.
3. Enter your prompt into ChatGPT
Paste the entire prompt into ChatGPT or the generative AI tool of your choice.
Review the content for accuracy
Don’t rely on ChatGPT to write perfect and accurate content. Sometimes generative AI makes up information, so it’s important to review it carefully with subject matter experts.
You may need to adjust the style, tone, and formatting. Make sure it’s easy to understand and it follows your organization’s content guide if you have one.
Create your web page
Create your web page with the new content. Make sure to use:
- proper heading structure
- bulleted and numbered lists
- sentence case
You may also need to add links to related pages and supporting materials.
Information about complex rules
Some services have complex rules, and people need to review them before they apply. Linking to a section in an act or regulation is not very helpful. Instead, make other web pages to explain the rules and supplement the action page. Link to these pages as material to review in the Before you start section.
Here’s a simple prompt you can use:
Rewrite this using clear, plain language. Write it for grade level 5 readability. Avoid idioms, metaphors, and jargon. Source: [add source content]
Sometimes it takes a few follow-up prompts to produce helpful content for you to choose from. Here are some other prompts to try:
- I want to [example: run a business out of my home]. Summarize the rules using clear, plain language.
- What criteria and conditions do I need to be aware of?
- What questions might people have about this?
- How do I know if I’m eligible?
As always, review this content closely with subject matter experts to make sure it’s accurate. Organize your content logically, use headings, and make sure it’s easy to understand.
Credits:
Rebecca Woodbury is the founder of the Department of Civic Things, which is dedicated to helping governments care for and improve their services and websites. This article was originally posted on the Department of Civic Things website and republished with Rebecca’s permission.
Resources
- Article | How to use AI to write content for a government service (English only)
- Article | Working with Artificial Intelligence Series: Memos in Minutes
- Article | Working with Artificial Intelligence Series: Prompts for Inclusive Writing
- Article | OpenAI's ChatGPT Explained
- Article | Demystifying Artificial Intelligence
- Course | Discover Artificial Intelligence (DDN210)
- Course | Getting Started with Machine Learning (DDN220)
- Guide on the use of Generative AI
